Since the phone directories are all but dead your website is now the cornerstone of all advertising. Everything needs to point to it. Each email should contain an email signature with a link to your website. Print it on your invoices, print ads, coupons and anything you hand out to clients. You can’t overdo driving people to your website.

What can you do to increase your online presence?

If you began your online presence with a ten page website consider expanding. New pages can include detailed information about your services and products. Each page gives the opportunity to drive that page for one keyword – a solid strategy for organic search engine results. The more real estate you use online – the better your website will work for you.

Web design continues to change to reflect trends and follow the internet consortium standards. One of the most obvious visual changes is creating web pages which are far wider than 5 years ago. Widening your website allows more of your message to be seen quicker. Consider reviewing your website for improvement – both design and functionality.

If your website is static (nothing moves) consider adding a slide show. There are so any choices to display your products and services.  More examples: Magnifier (scroll below slide show), Online Magazine/Book with page turning.

Create a video; embed it on your website using YouTube as a search engine to get out your message. Videos of past were often slide shows, but today’s user expects a higher quality video with a solid message. One client
added a video and within 2 months had over 400 views. This adds to your advertising plan.

Mobile websites are a necessity. You can’t afford to miss out internet users who actively use phones and/or tablets. There are several ways to approach a mobile website depending on your budget.

Collect email addresses and keep in touch with your clients via email campaigns.

A new year and a fresh plan may be in order.