Tag Archives: YouTube

How to Get More Organic Traffic to Your Website

Posted on by
Reply

Looking for More Organic Traffic?

There has been so much about social media for years.  You don’t need it all — be selective in the platforms you devote time and resources toward.  Most of the major players are image oriented.  Facebook favors image and video posts/shares. Instagram, Pinterest, etc. are all about photos.  Google+ absorbed Google Maps a few years back.  When your Google Map appears next to your website in a search result get your photos in front of potential clients.

Local directories often appear at the top of a search result.  Make sure your listings are filled out and the information is accurate.  It doesn’t matter how people find your website – directories are a great connection to your site.

Ready for a video?  Use YouTube – it has become its own search engine.  Vimeo and others are great, but if you’re stretched for time YouTube is “the one”.  Your YouTube channel has lots of opportunities for SEO – make use of it – get out ahead of your competitors.How To Get More Organic Traffic

Guest blogging, forum commenting and press releases are great opportunities, but not simple activities.  These require the most time.
http://weblogs.about.com/od/bloggingfaqs/f/GuestBlogFAQ.htm

Get reviews.  Online reviews help drive your website.  When people are talking about your business search engines are taking note.

Email marketing is on the rise effectively.  If you haven’t already – build a mailing list.  Keep your business in front of your existing clients and engage with them via a newsletter, or a coupon/discount periodic email.  People are opening more of their emails on their phones and tablets.

Promote your website offline at networking events, on print materials, and giving presentations is a good way to increase branded searches.

About links – it doesn’t matter how much this has been spammed year after year – links to your website, from your website and within your website remain a solid organic strategy which plays into your organic website strength.

Add to your website – keep it fresh looking, adding new content and updating photos.  Avoid bounce rates – which means someone landed on your site and quickly left–this is one more thing“Google is watching” when determining which site to deliver in a search.

https://www.brendasimon.com/blog/why-should-i-redesign-my-website-2/

Embedded YouTube Video on iPad is Low Quality

Posted on by
Reply

You’ve just created your marketing video.  Uploading to YouTube is the best solution for adding to your website.  (You will embed your YouTube video.  YouTube provides the tools for doing this.)

YouTube displays on all platforms saving you the time and aggravation of converting your video to multiple formats, then coding your website to handle all the configurations.  It’s a simple solution.  Beyond that YouTube is owned by Google which strengthens your positioning for…search engines.  Add to that you can configure your YouTube account for keywords and general SEO.  All these advantages are significant.

You test your video, on Macs, PCs, cells and then..the iPad.  On every other device you get the typical YouTube box around your video, allowing the user to view from your website, or go to YouTube; change the quality settings up to the maximum resolution you chose when saving your video file.  Everything works as expected and seamlessly.  Every platform except the iPad.   While a box appears around it with what seem to be links, (just as you see on your PC) these are disabled.  You can make the video full screen to the disappointment of seeing it displayed as the lowest resolution.  Given the expectation of iPad’s video display this is shocking when you first discover it.  But there is no way around it.  Even if you code the embedded link with “video quality” to display 720 it will not improve the quality on the iPad.  Speculation is the Apple hates Google…Google hates Apple battle, but no way of confirming this.  Apple never wavered on allowing Flash, it’s doubtful this scenario will change, either.

The workaround?  Provide a direct link to your YouTube video below your video specifically for iPad users.  The issue is delivering your video with options of quality for the user.  I’ve since migrated to Vimeo. The screen capture below explains YouTube needs.

web disgner video

Pay for YouTube?

Posted on by
Reply

YouTube and another video site, Hulu, are each moving toward paid content. Looks like they will be in the form of premium membership will allow access to some content. Most likely the famous: “What my dog is doing?” videos will still be free to view.

In this new configuration some content developers would be able to charge for their videos.  Sounds like people will get quite creative and competitive to bring out new and useful content!