Why should I redesign my website?

Thinking about making a change to your website? Your website is your best marketing tool. Its success relies on the amount of attention you put into it.  Search engines look at how often you update your website.

Websites need to evolve continually. The days of create-it-and-leave-it have passed.  Websites which are stagnant year after year fall behind.  With so many businesses actively attending their websites you don’t want to make the mistake of ignoring yours.

So much has changed in the past 2 years online.  As you surf the net you’ve seen wider websites, interactive slide shows and design changes. Consider a fresh redesign and updating your content.  If you like your current design it can be reworked using newer visual layouts and code.  The client below liked his color theme and banner-it now looks fresh.

Add a slide show, add a blog and write short articles, or update the photos on your website. Now we can use much bigger images.  Don’t ignore the value of your FAQs page-update the questions. Offer the information people need to know when they are ready to hire you. The current thinking is to make changes to your website at least every 2 months.

The internet is so visual don’t take a chance on your website looking out of date and losing business to a competitor. Keeping your website fresh and current sends the message your business is thriving.

Original design.

Original design.

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Website Slide Show, Gallery

Deciding how to show your products is part of creating your website. Trying to decide the difference and choosing can make your head spin.

A photographer needs his work to be prominent – with the page layout framing his work.  Keeping in mind your website’s performance is critical if you’re looking for organic search engine results. To that end page loading time is a factor. If the slide show or gallery is bloated the website’s performance suffers, and equally important – the user is annoyed.  Here we used a quick loading JavaScript show which allowed more images on the Home page.
JavaScript Slide Show
DouglasSimon.com

The Staging category needed the full breadth of the image. While this meant larger files, we reduced the number of images in the slide show to compensate.
staging photographyDouglasSimon.com

Portrait portrait (versus landscape), thus the difference.  Keep in mind the best display for your product.Executive PortraitsDouglasSimon.com

Presentation can be a fabulous supporting framework for your product.  In this case the whimsical art is beautifully showcased using a book which pages turn.
Book Slide Show, Turn Page
a-lil-whimsy.com

So many choices. When you find something you like send your web designer the link. Enjoy exploring!