Reputation management has always been part of every business.  Online reviews have changed the playing field.  Instantly any review is live, with many platforms.

Recent statistics tell us 79% of customers trust online reviews.  Despite controversy over their legitimacy online reviews continue to gain momentum.  Consumers’ comfort is being fostered in part by businesses nurturing their online reviews and improving their internet presence.  In turn consumers use reviews as part of the information about your business in making their decision.

New businesses have sprouted offering to sell you reviews, or “Likes” on Facebook.  Yelp takes serious action against business posting fake reviews.  Don’t pay for reviews.

Yelp has broadened its scope to include not only photos, but now videos.  Clients can post a video taken at your business and upload on your listing page.  You can’t remove these.  Business owners need to be aware and perhaps set policies in place as appropriate.

Yelp has also opened its reviews to more apps and developers, which means Yelp reviews will be popping up on websites and mobile apps more and more.

If you’re feeling vulnerable take heart – there is plenty to leverage here to promote your business.

Reviews help drive your website.  People talking about your business (reviews, adding photos to your listings) catch search engines’ attention.  It’s a good way to stand out.

Managing your online reviews can be a chore.  Happy customers are wonderful and painless.  Any negative review is where you’ll spend your time.   Unfortunately unscrupulous competitors have taken to leaving negative or false reviews.  Taking a proactive approach keeps maximum control in your hands.  Responding to a negative review lets you send a positive message out to potential clients.  Take advantage of the opportunity to engage with your clients.

With so many platforms meet your clients where they are active:  Facebook, Yelp!, Google Business, Pinterest, Instagram…stay connected.