Tag Archives: online directories

How to Get More Organic Traffic to Your Website

Posted on by
Reply

Looking for More Organic Traffic?

There has been so much about social media for years.  You don’t need it all — be selective in the platforms you devote time and resources toward.  Most of the major players are image oriented.  Facebook favors image and video posts/shares. Instagram, Pinterest, etc. are all about photos.  Google+ absorbed Google Maps a few years back.  When your Google Map appears next to your website in a search result get your photos in front of potential clients.

Local directories often appear at the top of a search result.  Make sure your listings are filled out and the information is accurate.  It doesn’t matter how people find your website – directories are a great connection to your site.

Ready for a video?  Use YouTube – it has become its own search engine.  Vimeo and others are great, but if you’re stretched for time YouTube is “the one”.  Your YouTube channel has lots of opportunities for SEO – make use of it – get out ahead of your competitors.How To Get More Organic Traffic

Guest blogging, forum commenting and press releases are great opportunities, but not simple activities.  These require the most time.
http://weblogs.about.com/od/bloggingfaqs/f/GuestBlogFAQ.htm

Get reviews.  Online reviews help drive your website.  When people are talking about your business search engines are taking note.

Email marketing is on the rise effectively.  If you haven’t already – build a mailing list.  Keep your business in front of your existing clients and engage with them via a newsletter, or a coupon/discount periodic email.  People are opening more of their emails on their phones and tablets.

Promote your website offline at networking events, on print materials, and giving presentations is a good way to increase branded searches.

About links – it doesn’t matter how much this has been spammed year after year – links to your website, from your website and within your website remain a solid organic strategy which plays into your organic website strength.

Add to your website – keep it fresh looking, adding new content and updating photos.  Avoid bounce rates – which means someone landed on your site and quickly left–this is one more thing“Google is watching” when determining which site to deliver in a search.

https://www.brendasimon.com/blog/why-should-i-redesign-my-website-2/

Building a Stronger Online Presence

Posted on by
Reply

Your website is the cornerstone of your marketing.  Keep presenting the fresh face of your business by updating photos. List new products or services; add new staff members photos and bios. Consider adding information pages or a “What’s New” page to show off your latest projects or products. If you’re ready to move beyond your cell phone camera or point and shoot camera give us a call for professional photography.  Time for a major website overhaul?  Redesign your website.

Email continues to shine as a marketing tool.  97% of cell phone users read email on their phone.  Let your website help you collect email addresses, if you’re using an email client (MailChimp, iContact, etc.) add their website widget to your desktop website, mobile site and blog.  Otherwise collect email addresses as you invoice, or have a signup sheet available.  When you’re ready to announce a special you’ll be ready.  I manage email newsletter campaigns as a service.

Social media is the choice many potential clients use to engage with businesses.  Every business needs a Facebook page and Google Business  page. Photographers and artists make use of Pinterest, Flickr; home construction or remodeling try Houzz and Pinterest; auto lovers frequent Instagram.   When you’re ready move into video and make use of YouTube, Vimeo and more.  For help read about my Webmaster Services.

97% of cell phone users go online with their phones.  The single biggest impact for your internet presence is a mobile website.  Make it easy for mobile users to receive your message.

Reach people on the platform they choose.

Read more    http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/

Directory Listings in Error

Posted on by
Reply

Many of my clients are emailing with concern when they receive a message like this:

You have claimed your listing on Google, but I noticed your business information is incorrect on a number of sites online. Click here to get a free report detailing how your business info appears on Yahoo!, MapQuest, Yelp and 30 more sites.

Most of you have, or will receive the message from one or more sources.  Many companies are offering to correct your listings.

 These are sent even if most of the information accurate.  There are so many variables, perhaps a directory changed and now allows you to post photos, or expand your listing.  You may have been in business a long time, moved, or used tracking numbers you no longer use, there are a lot of factors which can make one listing be incorrect.  Directory listings have evolved. If you haven’t updated in 2 years, you’ll see dramatic changes with new opportunities to expand your listing.

Get More Traffic

Posted on by
3

You want the maximum visibility for your website.  In today’s climate, that means being actively involved in driving your site so that your customers can find you each and every time.  Gone are the days of “create it and leave it” websites that are static and unchanging.  Websites have become the cornerstone of business marketing. You need to take steps to fine tune your site to make it a more effective marketing tool.  

Reciprocal linking is part of your search engine optimization plan.  Part of your ranking from Google is based on reciprocal linking.  Simply put, every link to a website is a vote for that site, which helps boost your Google ranking.  There are guidelines to be followed and it must be monitored to check link validity (based on relevance to your industry).

 Over the past two years, online directories have become invaluable.  These directories are small bits of internet real estate you can leverage to drive customers to your website.  Think of them as ads scattered over the internet and you’re controlling their message.  They now allow more content than ever before and, most importantly, many are review oriented.  Online reviews are another huge factor in gaining positive Google results. 

 Reviews on sites such as Yelp, Google, Yahoo, etc. are not screened by you.  As a result, customers trust the reviews to be accurate and that equates to added value to your products or services.  Yes, you may get negative reviews, but you can address any issue through the directory.  Again, that builds customer confidence in you and your company.

 Much of your traffic will come from search engine results. Keywords are indicators of the most important topics, service or product on each web page.  These are words your customers will use to find you.  Controlling your keyword strategy can make or break or your site.  If your site is more than 2 years old, it’s time to review your website.  Google has made drastic changes to the way it analyzes keywords and Meta data on a webpage. 

 I provide a package plan with these services and more. Visit BrendaSimon.com .