Tag Archives: monitor online reputation

Frustrated with Yelp?

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Businesses have tried to make it easier for customers to review their business on Yelp, by having a laptop set up in their place of business.  Problem is with reviews coming from the same IP address (an address  related to your internet connection) these are snagged as fake reviews by Yelp and thus, filtered aka “not recommended” and do not factor into your overall star rating.  Be aware of what is acceptable, and do not purchase services claiming to remove your negative reviews.  Deception and gaming Yelp does not work.  Here’s Yelp’s idea of how to garner reviews.  Read more.

Ignoring your Yelp reviews sends a poor message to potential clients.  Responding gives you control.  A disgruntled reviewer opens the discussion to explain your business practices and customer satisfaction goals.  When you have tried unsuccessfully to rectify an unhappy client there are so many opportunities to put out a positive message – seize it.

A free listing on Yelp is a good value.  If you don’t have the time to manage your online reviews (Yelp and all others) give me a call to discuss my Webmaster Services.

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Online Reviews

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People can now talk about your business in a variety of public forums.  Most of us welcome this.  It does have its downside – that one unhappy customer.  The one you tried exhaustingly to satisfy.  If you’ve been in business long enough – it either already has happened, or will happen.

Manage your online reputation by ackowledging those who have reviewed your business. This is an extension of how you appreciate your clients.  AND that one unhappy client.

Etiquette is simple – thank those positive reviewers for taking time to post and engage the unhappy one – calmly.   Avoid tit for tat.  You can admit a mistake, if that happened, and apologize.  If you have an offering to make amends, do so.

Your response doesn’t have to be extensive.  Potential clients will read how you responded.  Consumers know there are some people who are very hard to please, but a step toward addressing any negative review goes a long way.   More is telling in HOW you handle the unhappy client; and can speak well to potential clients.

Don’t avoid a bad review.