It’s becoming a familiar song.  Build links.  It’s not glamorous, nor quick.  It takes time for one link, but it still works.  Perhaps because it IS a bit tedious.

Organic search results are still the best for everyone’s Internet experience.  Recent tests say 88% of users never click on paid ads.  We’re still looking at the organic search results.  That means opportunity for small budgeted businesses.  Pay attention to your websites ranking organically.

If you don’t have a links page consider asking your web designer to create one and mange the links.  It’s important to make the links page part of your website, and not let it become a link farm, which will have an adverse effect on your website ranking.  Check each website you’re considering reciprocating links with, both aesthetically, but more importantly – industry related and their page ranking, make sure they are not a link farm. 

When submitting your linking information they will want the anchor text (your business name most likely), a description (keep it short but keyword heavy) and  the page you want them to link to (typically your home page). 

One small step at a time, but it works.