Local Searching has become the focus of search engines.  They’ve learned people expect to get results in their geographical area and Google is accommodating.  It happens without you realizing it. Until you try and force the issue you may not have noticed this change.  You would need to clear the browser cache to wipe the slate clean.

Google is learning what you want as you search. It’s goal is filling the user end of search – giving you what it THINKS you want. For businesses it means SEO is more complicated as you try to target the visitors you are seeking, and work within the user search.

Businesses are trying to compete in this change  in a number of ways. In an effort to expand a business’s service area they might set up phone numbers with specific area codes. Have you noticed a local search returns a company 75  miles from your area, or a national company?

Another solution is multiple websites. If your target is teens – the site reflects their interests through content and design. If the target is a specific location – likewise. This is a bit aggressive for the average small business, but you get the idea of this strategy for search engines.

Still “content is king” and posting fresh relevant content is a huge factor for your website.  Search engines love to see daily changes.

As a small business owner the choice is how much time and where to put it. You can blog, tweet or use Facebook. Don’t feel compelled to take on everything. You don’t need to be a slave to your website and online presence. There is a happy balance.