Photographer’s Mobile Website

The object of a mobile website is to be very lean.  It reminds me of the days of dial up internet connections when web designers squeezed every pixel in an image as small as possible.  Mobile means lean — and not only shrinking images, but only using when necessary.  Once you have a banner – you’re left with little precious real estate for graphics.

So, what to do with a photographer’s mobile website, when his business is visual?  We decided on one image per page, with a main gallery page listing/linking to each photographic category (business photos, portraits, real estate, etc.) gallery page.  This gave the visitor a heads-up to know clicking through they would be viewing/downloading images.  Being respectful is important in creating a mobile website.  This offered the limited-bandwidth user a chance to opt out – or bookmark to view on their desktop.

Each gallery page has a maximum 6 images, and these were highly optimized.  It gives the user an idea of the photographer’s style and feel without a big bandwidth use.

Both the desktop site and mobile site easily let the user switch back and forth if bandwidth is not an issue.

mobile website

Web Design Fire Dept.

Newly launched is the Montague Vounteer Fire Dept.  serving Montague Township in New Jersey.  I love getting to know my clients’ businesses.  This fire department has an enormous amount of equipment and training for their firefighters, and all as volunteers!  With a history dating back to the 1950’s they were fortunate to discover images of the original fire truck at the fire department’s beginnings!  The dedication from these volunteers is inspiring.

Montague Fire Dept, New Jersey

Red and black are “the” colors for fire department websites. It was fun to create and great people to work with!

Yahoo Verizon Block Forwarded Email

Business owners deal with spam. Our inboxes bulge, our email addresses are spoofed by spammers and sold on mailing lists tagging us as legitimate email, so we get even more spam.

Many website owners use an email for their domain (info@yourdomain.com) and have it forwarded to a different email account from any of these: Outlook.com, Gmail, Verizon, EarthLink, Yahoo and more.   The advantage is one less email to maintain each day.

Until lately it has been an easy configuration. Enter spammers. Spamming uses web hostings’ servers, thus affecting all website owners as spammers maliciously use bandwidth.  Recently WordPress blogss were under attack to such extremes there was an urgency plea to update WordPress software and change your user name and password to something other than “admin” and “password”.   This particular combination seems to have been so rampant spammers trolled blogs finding those with easy combinations and began to wreak havoc.

With so much spamming going on some webmail clients began to block anything being forwarded from a domain into their webmail, i.e. Yahoo and Verizon in the forefront.  These two are smaller players in webmail compared to Gmail and Hotmail/Outlook.com, each which have enormous resources behind them, which seemed to equate to being less stringent in blocking any forwards, thus their action.

The first word from Yahoo was they would begin to allow the emails through, but no exact time table.  I began seeing the email pour in five days later; then stopped, again and finally I gave up on Yahoo.  With Hotmail/Outlook and Gmail happily reconnecting me with all forwarded email it was an easy choice.

Why does this happen? Since the forwarded email is passed straight through your domain on a forward it bypasses any spam filtering your web host may have, despite whether you enable it or not.  When the clogging begins Yahoo “throttles” email – like stacking airplanes in sky, within no timetable on hand.  These blocks (aka blacklisted emails) can be lifted eventually, but Verizon may take up to 3 months to sort it out.  For business owners a few days is acceptable, but indefinite is not.

What to do? You can enable the spam-filter on your host which is dependent upon a “score”. The problem is some spam email will still get through, and some legitimate email will tagged as spam, not be sent.  The tradeoff is no matter what you set the spam threshold to all you can really specify is whether you want to receive less legitimate email or more spam email.  Under this solution, either your forwarded email would be missing valid email, or you’d be so permissive that the forward would eventually be blocked again.

  • The best scenario is to download email by connecting to the server into such as Thunderbird, Microsoft Outlook, or Mail.app within Mac OSX.  You will receive all your email–spam, too, but you won’t lose legitimate email.  Outlook lets you “block senders” allowing you to tag repeat offenders.
  • The easy fix: forward to Gmail or Hotmail.
  • The simplest yet: put your destination email (Verizon, Yahoo, etc.) as the primary email on your website.  While you lose the branding of your domain name in your email it removes any future forward issues.   Yahoo and Verizon don’t send out emails notifying us they’ve made a change – you just stop receiving your email.

Custom Mobile Website

mobile-bannerThere’s no question it’s time to embrace mobile devices.  If your website is 10 pages a simple custom mobile website hosted alongside your full website is a great choice.  Brand the design based on your full website.  The mobile website will be very lean.  This makes surfing your mobile site easy for bandwidth download.  Still many people have limited bandwidth.  Think of it as a courtesy to potential clients.

It’s time to make something small work for you!  Mobile website – more info.

Website Marketing

Your website has become the cornerstone of your business.     All roads of marketing point to your domain.

Website RedesignIt’s not uncommon to want a new look for your website. A “refresh” can be the solution. Change photos, add a JavaScript slide show, update the page content and a critical step: review the SEO. Google changes rules more than 500 times in a year.

Thinking about blogging? A blog is a huge asset to driving your website. You know your business, who better to write short articles and post periodically? Sites adding new relevant content are seen as reliable and this, in turn, improves your rankings. A blog on your website is an easy way to add regular content while expanding your web presence. Give me a call if you have any questions. ph 909.595.0610

 

Mobile MarketingIt’s hard to ignore the usefulness of “going mobile”. Our phones have created a new market place for businesses.

Your mobile website needs to feature the most important aspects of your desktop website in the most user friendly way with quick download time. Equally important is giving the user a quick way to view your full website and avoid a frustrated user experience.

Give me a call if you have any questions. ph 909.595.0610

Online Reviews Your online reputation is part of your internet presence. It’s an opportunity to engage with customers via websites they trust to to be accurate.

You may get negative reviews, but you can turn this into a positive, by addressing any issues. The fact your business has responded to a negative review  often is the tipping point for a potential customer. It’s an opportunity to  build customer confidence in you and your company.

I have created Webmaster Services to help you fine tune your online presence to make it a more effective marketing tool. Give me a call for more details, or read online.

Negative Reviews

Monitoring your online reputation is very important for businesses.  Ignoring online reviews sends a message to prospective clients, even if you are new online and didn’t realize all this existed, the message of silence gets interpreted by the reader…any way they choose.

When my clients receive a negative review we gather the facts, and address each one – turning it into a positive message.  While you can’t expect to change a reviewer’s mind the bigger opportunity is to reach the potential reader who is researching your business. Reviewers often are emotional, and it’s important not to respond with like emotion, but keep to the facts.

One client had a reviewer say a subsequent car repair (different from the one fixed by the repair shop) was going to cost 10 times what he paid for the initial repair, and he was quite unhappy.  Turned out the customer brought in his own part, and was charged $45.00 for the repair. Without the details a reader would’ve been left wondering how high the bill could go – when in fact, he’d gotten a very good value for this first repair.  This creates a positive: the business owner was willing to let you bring in your part, thus saving you money and at an extremely reasonable rate when most auto repair shops charge about $90.00/hour.

My clients are frustrated by not being able to remove incorrect/negative reviews.  Recently a business owner sued a Yelp reviewer in Virginia and won the case.  Accused of theft he said the review was wrong and caused him loss of business.  The bad news: the decision was overturned in Virginia’s Supreme Court as “free speech” until such time as a trial can prove the business owner’s claim.  You can read more about this.

It stings when your business is unfairly attacked, but if you can look to pull the positive out of it – get your message through – you’ll make good use of these negative reviews!

Mobile Website

Business owners are questioning the need for a mobile website.

Easy to say every website can benefit from a mobile website, but if you have a large site, or limited budget you will be weighing the “if” and “when”.  While there are many solutions selling “free” mobile websites – businesses need to control and maintain their internet presence.  “Free” still means something is out of your control.   Know the tradeoff, before using free products and confusing your target visitors with websites you may abandon in time.

These websites (below) each created a simple mobile website mirroring their existing site.  A simple solution and cost effective.  For my auto repair shops a mobile website is a must.  People stranded roadside need to get to your contact info quickly.  You can encourage them to bookmark your website – no more hunting directions at the last minute, everything is at hand.

Animal hospitals’ clients emotions run high when in need of their vet, or a new vet.  Having the website be mobile friendly, means one less bounce if the full site takes too long to load.  Think about what your business needs.  If you have a large website – begin to plan to be sure to be mobile friendly.  Your existing website will probably need some changes in order to use styling sheets which can create the mobile website output, without maintaining a separate mobile site.  You want to engage all visitors on the platform of their choice.

Mobile Website

With the release of the iPhone5, once again, mobile websites are spotlighted.  The huge sales of mobile phones remind us of another opportunity for business advertisement.

The beauty of many Smartphones and iPhones is the way you can view most full websites.   But when your mobile phone plans don’t allow unlimited data use the user will be glad to have the option of viewing a mobile website.  My own mobile website is a brief touchstone.

A mobile website is designed to keep everything small – no large graphics; but more importantly  to get your contact information immediately in front of the visitor with phone numbers clickable, maps directly linked to Google.  Using the tools to help the client to connect with your business easily.

If your business has emergency issues – auto related, medical, dental, etc. – a mobile website can reach yet more people on their phones quicker.

As your business grows online a mobile website is another piece of the plan.

Google Reviews

Many of you know Google reviews changed once Google+ became a push-for Google.  There is no longer a name associated with the review until the reviewer goes back to his/her old reviews and updates.  Still they have been working for the business owner.

You may have also noticed the “star rating” – up to four stars, but you don’t see any rating for your business.  Until recently Google only displayed a rating when you had more than 30 reviews, then giving a rating.

New rules: Google now will only show a 4 star rating when you have 30 or more reviews within a 12 month period.

Good to know the rules!

Legitimate Reviews

With so much focus on reputation management AKA online reviews, businesses are tempted to have employees or friends post reviews.

I spoke with a marketing company recently offering in their package to “post reviews for you”.

The reasons for not engaging in this practice begin with ethics.  If you’re still considering it to give your website an edge up it’s important to know most likely this will come back to haunt you.

People are not fooled.  A business with all 5 star reviews makes you read further.  I have several clients who have legitmate (under 10 reviews) – 5 star reviews.  In reading them it is very obvious these are not fake. If a company has 100+ 5 star reviews – and you begin reading, fake reviews typically show themselves in verbiage.  If viewers are suspicious they can report this to Google.

Read more about how to spot a fake review.

Most review websites have sophisticated software in place to flag suspicious reviews.  With Google it’s even easier as they track your IP address if you use Google search, any site with Google ads, etc.  They note all this information.  Google is excellent at putting pieces together, and if you get banned by Google – who controls search results – where do you think your website will land in these results?

Playing by the rules benefits everyone – and speaks well of your business from that first step.