I can’t tell clients often enough: fill out online directories. How to?
Google your business. If you have been in business more than 10 years – you’ll find your business listed in places you’ve never heard of. “Claim” your business listing and take control. At the least you’ll put in your phone and address. Many directories let you add your website (which is THE single best addition), and many places let you upload photos, and build a profile. Yes, it takes time, but think of it as creating a new footprint online – all pointing to your website.
If you’re a new business, search a competitor and you’ll see names of directories – create an account for yourself.