You want the maximum visibility for your website. In today’s climate, that means being actively involved in driving your site so that your customers can find you each and every time. Gone are the days of “create it and leave it” websites that are static and unchanging. Websites have become the cornerstone of business marketing. You need to take steps to fine tune your site to make it a more effective marketing tool.
Reciprocal linking is part of your search engine optimization plan. Part of your ranking from Google is based on reciprocal linking. Simply put, every link to a website is a vote for that site, which helps boost your Google ranking. There are guidelines to be followed and it must be monitored to check link validity (based on relevance to your industry).
Over the past two years, online directories have become invaluable. These directories are small bits of internet real estate you can leverage to drive customers to your website. Think of them as ads scattered over the internet and you’re controlling their message. They now allow more content than ever before and, most importantly, many are review oriented. Online reviews are another huge factor in gaining positive Google results.
Reviews on sites such as Yelp, Google, Yahoo, etc. are not screened by you. As a result, customers trust the reviews to be accurate and that equates to added value to your products or services. Yes, you may get negative reviews, but you can address any issue through the directory. Again, that builds customer confidence in you and your company.
Much of your traffic will come from search engine results. Keywords are indicators of the most important topics, service or product on each web page. These are words your customers will use to find you. Controlling your keyword strategy can make or break or your site. If your site is more than 2 years old, it’s time to review your website. Google has made drastic changes to the way it analyzes keywords and Meta data on a webpage.
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Thanks for the valuable info. I appreciate how you keep me so informed about how to increase my ratings. If it weren’t for your diligence, our site wouldn’t get the traffic we do! Keep up the good work! We ALL benefit!
Glad to pass on help. The nice part is you can choose where you want to put your time and how much time. Because – they haven’ found “the end” of the internet yet!
Things keep changing and it’s tough to stay on top of it all. That’s where your help is so valuable. You are worth your weight in gold!