Social media remains difficult to track  – “Is it working?” Despite that businesses can’t ignore 500 million people on Facebook alone,and social media is not going away. Your business needs to find a way to engage.

The value of social media is not in the selling, but brand awareness and building loyalty – making a connection.  The small business is no less disadvantaged than the major retailer, which is the good news.  Studies are showing fans who seek out your Facebook page on their own will be loyal to your brand/business. Give an opt in from your website.

We’re eager to sell, but the best run Facebook pages aren’t filled with product – but stories, information, help hints and questions. Getting user comments and postings is the goal. Polls and games ending with an ad are strategies, but if you are short on time – simply post, ask a question – get opinions. 

While selling through social media is still a huge challenge – factor it into your business plan as a cost of doing business. Stay ahead of your competitors – who aren’t using Facebook!