Use bold graphic design on Facebook. It’s easy to upload one large photo to your Facebook page to use as your cover. Initially Facebook wouldn’t allow text on covers, then then minimized it and now it a free canvas. Make use of it. Here are some of the ways my clients have used this premium space for marketing. Google+ allows even more real estate, but it morphs when moved, something to calculate into your design. Dive in and get creative!
Your CRM marketing system is a great tool. Take a step ahead of your competition and stop using templates in your dashboard. Take control of your message both textually and visually. The same graphic idea can be created for your social media which solidifies your brand. This became a newsletter, flyer, poster and a Facebook banner.
Facebook Banner:
Electronic Newsletter, Flyer and Poster:
CRM is software which pulls your business’ client data (veterinarians, auto shops and more) into their software accessed via a dashboard. It saves time and keeps a business connected to their clients offering reminder emails for services due, special offers and discounts and many marketing tools. Most CRM tools are reaching out to connect via text, auto CRM software offers a dongle for a car which can send info back to the shop. Should that dreaded Check Engine light flash on a call to your mechanic can determine if you need immediate help, or the issue can wait.
These CRM tools typically offer templates for the marketing media (emails, postcards, special offers, etc.). By creating custom postcards and emails you can brand your business—match to your website and equally important personalize your message and away from the cookie-cutter ads we all receive in our inbox.
Here is a series of postcards for an auto shop:
Stand apart from your competition with custom graphic design.