Proofreading Websites

For my clients writing website content is time consuming and usually painful.  So much rests on your website’s accuracy.  Each visitor evaluates your business based on website content.  The visual design and photos are critical to keeping a visitor, but typos can be the deciding point for a user looking to make a purchase of services or products.

Everyone makes typos and spell check has its limits.  Recently a typo got past a team of three.  The result was a kitchen “pantry” became “panty” and a bit embarrassing.  It happens, but a website with multiple typos or poor grammar can be the tipping point for a visitor to decide to leave your website.

An affordable solution is a proofreader.  Services range from simply checking copy for typos or grammar proofing to suggest better sentence structure – choose which services you need.

A Google search will yeild resources.

Website Marketing 2014

Since the phone directories are all but dead your website is now the cornerstone of all advertising. Everything needs to point to it. Each email should contain an email signature with a link to your website. Print it on your invoices, print ads, coupons and anything you hand out to clients. You can’t overdo driving people to your website.

What can you do to increase your online presence?

If you began your online presence with a ten page website consider expanding. New pages can include detailed information about your services and products. Each page gives the opportunity to drive that page for one keyword – a solid strategy for organic search engine results. The more real estate you use online – the better your website will work for you.

Web design continues to change to reflect trends and follow the internet consortium standards. One of the most obvious visual changes is creating web pages which are far wider than 5 years ago. Widening your website allows more of your message to be seen quicker. Consider reviewing your website for improvement – both design and functionality.

If your website is static (nothing moves) consider adding a slide show. There are so any choices to display your products and services.  More examples: Magnifier (scroll below slide show), Online Magazine/Book with page turning.

Create a video; embed it on your website using YouTube as a search engine to get out your message. Videos of past were often slide shows, but today’s user expects a higher quality video with a solid message. One client
added a video and within 2 months had over 400 views. This adds to your advertising plan.

Mobile websites are a necessity. You can’t afford to miss out internet users who actively use phones and/or tablets. There are several ways to approach a mobile website depending on your budget.

Collect email addresses and keep in touch with your clients via email campaigns.

A new year and a fresh plan may be in order.

What to do about Yelp?

Now that phone books have officially died the internet is the place to get your message to your clients. Social media weighs heavily into your online presence with reviews.

Yelp, in particular, is an entity each business must address.  If your Yelp listing has 5 star reviews you are content, but one bad review sticks around for a long time.  The complaint businesses have with Yelp is their inconsistency.  With fairness in mind Yelp has a filtering system.  Unfortunately many of us have watched that filter system hide a legitimate review.  Businesses have purchased Yelp’s advertising programs in hopes these filtered reviews would resurface to the front page.  For some it worked; then wide spread reports of businesses ending the advertising only to watch their reviews disappear.

To combat Yelp multiple online companies solicit businesses–offering to post fake reviews on Yelp under the guise of helping to clean up their reviews.

No matter how frustrated you are with Yelp buying reviews will come back to haunt you.  I continue to recommend just putting Yelp off, be polite when they call.  They are here to stay.

The single action you can control is to respond to the reviews (all online reviews) and turn the negative into a positive message about your business.

A negative review isn’t a reason to panic.  Visitors to your Yelp listing recognize not everyone is happy.  The way you respond tells them volumes about your business practice and customer service.  Use this as a forum. Trust visitors read between the lines.

Yelp has been around a long time, and they are trying to capitilize on a platform that showed little return for a long time.  They are vested in making this work.

Here’s more reading.

Poker League Website

This was such a fun project – my client was so upbeat, enthusiastic and full of energy for developing his website: PubPokerUSA.com
Some photos were taken by DouglasSimon Photography & Video as I knew what I wanted, but couldn’t find stock photos to do the trick. It gives such a polish. Creating the graphics was equally fun. Defined, because cards have the four suits, but how to present these in a fresh colorful way was a fun task.
Beyond design was searching for a leaderboard system to handle the back-end. PlayBarGames was a gem to work with. I am happy to recommend Chuck, great to work with and a great product – it fit my clients needs exactly.

PubPokerUSA.com

Custom Website vs Template

Too many clients come to me after trying a template website, or do-it-yourself company. They are completely frustrated and often have spent too much money either not completing the site, or letting it go month after month and paying a sizable monthly fee.

Template sites from  major telecommunication companies (Yellow Book, AT & T, Supermedia) sound simple for a busy business owner, and do-it-yourself/create-your-own-website companies sound promising to ge you up and running in hours.

There are times when these might be ideal for business owners who are aggressive in learning basic code, SEO and photo editing, or needing something up quickly while developing a custom site.  Here is a side by side comparison to help you find clarity in what to choose.
custom website vs template

 
 

http://www.brendasimon.com/custom-website-vs-template-website.html

Mobile Website for Auto Body Shop

mobile websiteThere are certain businesses which cannot be without a mobile website. If your services are urgent, or emergency this is a must. There are choices in a mobile website design and structure — the goal is to find what fits your budget and needs. You can redo your existing website to transform to mobile deives with style sheets, but the cost is substantial.  A simpler choice if you have limited content on your website (like a 20-30 page website) is to create a standalone sub-domain, mobile website.  It’s time efficient which translates into cost savings for business owners and will reflect your full website.

Choices!

Veterinarian Website

Had fun with this website. The blue works nicely for the pet medical field. Payne Ranch is a small clinic, but has a long history in Chino Hills. A simple ten page layout worked well for their content.

Veterinarian Custom Website

Veterinarian Custom Website

Photos by Douglas Simon Photography

Do I Need A Mobile Website?

Do I need a mobile website?  It started out as a trend.  We know retail sites are seeing incredibly high traffic increase.  But what about the service industry? If your business garners emergency or urgent services, you risk losing business, already.  All service businesses should not ignore mobile because use is on the rise across all industries.  As mobile use rises continually a mobile ready website needs to be in your plan.

Statistics tell us mobile phone web users are “task oriented”.  Their searching is more likely to convert to action.  Mobile use varies on preference and also their bandwidth phone service plan.  Mobile websites are highly optimized for download speed, using far less bandwidth than your full website.  If a user’s preference is a mobile site, they likely will bounce off your full website in search of a lean mobile site.  Having a mobile presence is about improving the customer experience.  Don’t give a visitor a reason to leave once they have found you.

I have found the best course of action gives the control to the user.  Your mobile website is triggered when a visitor lands on your full website via a mobile device.  A link to view your full website is prominently displayed, and also a link to your mobile website is on your full website, should they choose to go back and forth.

While staying on the cutting edge and following every new device can be very expensive (thousands, tens of thousands) to maintain there are several other approaches far less costly, especially for website owners with small websites (20 pages and less).  It’s time.

Web Design Fire Dept.

Newly launched is the Montague Vounteer Fire Dept.  serving Montague Township in New Jersey.  I love getting to know my clients’ businesses.  This fire department has an enormous amount of equipment and training for their firefighters, and all as volunteers!  With a history dating back to the 1950’s they were fortunate to discover images of the original fire truck at the fire department’s beginnings!  The dedication from these volunteers is inspiring.

Montague Fire Dept, New Jersey

Red and black are “the” colors for fire department websites. It was fun to create and great people to work with!

Yahoo Verizon Block Forwarded Email

Business owners deal with spam. Our inboxes bulge, our email addresses are spoofed by spammers and sold on mailing lists tagging us as legitimate email, so we get even more spam.

Many website owners use an email for their domain (info@yourdomain.com) and have it forwarded to a different email account from any of these: Outlook.com, Gmail, Verizon, EarthLink, Yahoo and more.   The advantage is one less email to maintain each day.

Until lately it has been an easy configuration. Enter spammers. Spamming uses web hostings’ servers, thus affecting all website owners as spammers maliciously use bandwidth.  Recently WordPress blogss were under attack to such extremes there was an urgency plea to update WordPress software and change your user name and password to something other than “admin” and “password”.   This particular combination seems to have been so rampant spammers trolled blogs finding those with easy combinations and began to wreak havoc.

With so much spamming going on some webmail clients began to block anything being forwarded from a domain into their webmail, i.e. Yahoo and Verizon in the forefront.  These two are smaller players in webmail compared to Gmail and Hotmail/Outlook.com, each which have enormous resources behind them, which seemed to equate to being less stringent in blocking any forwards, thus their action.

The first word from Yahoo was they would begin to allow the emails through, but no exact time table.  I began seeing the email pour in five days later; then stopped, again and finally I gave up on Yahoo.  With Hotmail/Outlook and Gmail happily reconnecting me with all forwarded email it was an easy choice.

Why does this happen? Since the forwarded email is passed straight through your domain on a forward it bypasses any spam filtering your web host may have, despite whether you enable it or not.  When the clogging begins Yahoo “throttles” email – like stacking airplanes in sky, within no timetable on hand.  These blocks (aka blacklisted emails) can be lifted eventually, but Verizon may take up to 3 months to sort it out.  For business owners a few days is acceptable, but indefinite is not.

What to do? You can enable the spam-filter on your host which is dependent upon a “score”. The problem is some spam email will still get through, and some legitimate email will tagged as spam, not be sent.  The tradeoff is no matter what you set the spam threshold to all you can really specify is whether you want to receive less legitimate email or more spam email.  Under this solution, either your forwarded email would be missing valid email, or you’d be so permissive that the forward would eventually be blocked again.

  • The best scenario is to download email by connecting to the server into such as Thunderbird, Microsoft Outlook, or Mail.app within Mac OSX.  You will receive all your email–spam, too, but you won’t lose legitimate email.  Outlook lets you “block senders” allowing you to tag repeat offenders.
  • The easy fix: forward to Gmail or Hotmail.
  • The simplest yet: put your destination email (Verizon, Yahoo, etc.) as the primary email on your website.  While you lose the branding of your domain name in your email it removes any future forward issues.   Yahoo and Verizon don’t send out emails notifying us they’ve made a change – you just stop receiving your email.