Use bold graphic design on Facebook.  It’s easy to upload one large photo to your Facebook page to use as your cover.  Initially Facebook wouldn’t allow text on covers, then then minimized it and now it a free canvas.  Make use of it. Here are some of the ways my clients have used this premium space for marketing. Google+ allows even more real estate, but it morphs when moved, something to calculate into your design.  Dive in and get creative!