Google AdWords campaign can be a bit scary for the novice business owner.  These need to be monitored and tracked to see if the results are new clients to your business.

My client base is service oriented from auto repair shops to veterinarians.  The ones using pay per click campaigns are finding the calls increasing, but the price shoppers’ phone calls are consuming a lot of time and are showing no return.  For the business owner with no staff this presents an issue of not getting back to the work of the day.

I am seeing a huge interest in email marketing for the very purpose of referrals.  Specialized services like transmission repair are not an often repeated service.  But for the business owner a satisfied, trusting client is the ideal person to refer a like-minded friend or family member.  Where service industries used to have loyal clients trends now are to price shop everything.

Begin to collect email addresses from your clients.  Develop a newsletter.  Auto mechanics keep on top of vehicle recalls.  Veterinarians can remind of “flea season” as we move into summer.  Giving advice from your profession has value.  Become a trusted source via email and ask for referrals.  If you want to include an incentive to your existing client AND the referee it’s even more attractive.  Most of us are happy to recommend a business we have a great relationship with.

And always put “review us” icons at the bottom of each email.  Reviews help drive websites!