Monthly Archives: March 2012

Webmaster Services

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As a response to many recent inquiries, I am now offering a new monthly program for Webmaster Services. 

Every second, over 4,500 searches are performed across the Internet.  With that in mind, it’s critical that you are able to be found by those customers seeking your expertise. 

This is not a lock-you-in 12 month program as many large companies are offering.  It does not include a new website, to which these large companies direct these organic services and any new traffic (and not your existing “true” website) – which means once you cancel – it all goes away.  My program directs everything to your website.  If you decide to cancel – what you have paid for stays in place supporting your website.  This is a critical difference.  For large companies it is about their control over your product.  My offer is to support and drive your website – keeping YOU in control of your online presence.

I’ve priced my package at a competitive rate and I will continue to give you the same personal service I offered when we created your website.

I’ve outlined some of the components of Webmaster Services on my website to help you understand their relevance.  Please call me with any questions.  I look forward to working with you to build a stronger online presence.

Victory Baptist Church, NH

Pinterest

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Reading the fine print – does matter.   It’s time consuming to read the “I Accept” these terms for every online transaction, or conversation.  But this one sheds light on the importance of taking a bit of time.  Read this article to see what you’re agreeing to using Pinterest.

As an artist and musician copyright is of great meaning and value to me and my created work.

Facebook Timeline

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If you have a Facebook business page it will get a face-lift March 30th.  The opinions continue to fly on this latest change, but it becomes mandatory and you’ll see a drastic change in your web page.

Now you have a profile photo and a “cover” photo.  The Facebook rules are – your cover cannot look like a real website banner.  No phone numbers – no sales pitch.

The simplest way to be creative is to create an image 851 pixels X 317 pixels.   Make a montage of your logo, photos, graphics of any kind.  It’s a great size to work with.  Have fun and enjoy this one piece of the Timeline change you CAN control.

Or use a big photo:
DouglasSimonPhotography

What to Do About Yelp

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Yelp has been making the news lately and not for good reasons.

When Yelp came online and began finding their niche it was welcomed and steadily increased users who love to review restaurants and auto repair shops; and it continues to expand into all businesses.  People who belong to Yelp and post reviews call themselves “Yelpers“.

My clients have expressed trouble regarding their hard sales tactics.  Recently talk radio has been talking up accusations of bogus reviews targeting businesses declining Yelp’s paid advertising.  Clients telling me their positive reviews are buried, under the negative reviews and they are suspicious of who posted the reviews.  It is hard to determine what is truly going on.  Both sides are at odds.

It’s troublesome for your online reputation.  Reviews do matter. 

If you receive a negative review on Yelp, Google or any of the many directories – address it.  Sometimes it’s a case of mistaken identity.  The reviewer mixed you up with a similar business.  Look in your records  for the poster’s name, date or location (if included).  If you can’t find a record of the person respond to the review asking for an invoice number, or more information.  Present your business as trying to right a wrong and you’ll go a long way in damage control.

Some clients will never be happy with your service.  The public recognizes this, too.  The action of responding to a negative review will reflect your business practices and the reader will get your message.   Don’t respond with anger. 

Finally, walk away – if you have responded to the review and he’s not giving up – let it go. 

Don’t let these things drive you crazy.  The Internet gives everyone a voice: right or wrong – it’s the ultimate Soapbox!