As reviews have integrated into Google search results, now Facebook “likes” will be very helpful for small business owners on Bing! It’s much like a referral –  when you are searching for a product or business how nice to see a familiar face under the search result. A good reason for business owners to be on Facebook.

There is the privacy issue for Facebook users, but Facebook users have always had to keep on top of their privacy settings in the constantly changing environment of Facebook.

Right on the heels of Bing’s announcement is the “Do Not Track” bill is working its way through Congress. The battle between advertisers and marketers; and people tired of solicitation. As small business owners we’re acquainted with walking that line. This one is interesting because it references the Do Not Call Registry.

While I have signed up with the Do Not Call Registry I was amused to hear recently it doesn’t matter if unwanted solicitors continue to call – being registered doesn’t actually help stop the calls. You have to file a complaint with the district attorney’s office, which of course will turn into a lot of time and energy. Easier to just hang up, or use Caller ID to screen. Just like before the Do Not Call Registry.

Cookies have long been a part of the internet. These can be tracking cookies, surely, but what a nice help when on Amazon.com and I need to know what I have searched – big time saver. The to-track or not-to-track will continue to evolve.