Online business websites need to create a trust factor. Many factors contribute to converting a visitor into a client.

When someone visits your site they have a goal. Information; service or product purchase, some are comparison shoppers. However they land on your site if you have what they are looking for – you want to deliver the information. Typically they will evaluate your site on appearance – “a picture speaks a thousand words” in motion! The tone of your website needs to be clear.

Site navigation is critical. We’ve all been on websites which are confusing: too many graphics – too much clutter, and the information is not easily accessible. Make it user friendly.

As a business you already have standards in practice. You have customer satisfaction guidelines established. All these need to be reflected in the content on your page. People like doing business with people they like. If they feel valued and respected they take a step closer. All this needs to be reflected on your website – much like a personal conversation.

As a visitor digs deeper into your site they should have a well rounded sense of you as  a business owner. Now, you have someone who will pick up the phone, or take the “add to cart” action. That is the “conversion” you are seeking from your website. Success!